The year is 2018. Lil Baby and Gunna have narrowly eked out a sales victory over Beyonce and Jay-Z. And the tide of average yet wildly successful trap albums keep on coming. Drip Harder is a collaboration project between two of the bigger names on Young Thug’s YSL label, as well as a sequel of sorts to last year’s high-profile Atlanta collab project SUPER SLIMEY, featuring Thug and Future. Unfortunately, there’s almost nothing across the entire project that gets me excited in any way, and that’s pretty difficult to do – usually there’s at least a couple tracks that’s are at least a lot of mindless fun. The best rap collabs are usually rather unexpected, their differences playing off of each other well – here, I can barely tell which is which, each doing their greatest impression of their label boss. The incredibly uninspired trap production doesn’t do much to help either, running through the same moody trap-piano instrumentals we’ve heard ad nauseam since the genre was popularized.
Both Baby and Gunna adopt a kind of woozy, muffled cadence, seemingly trying to use their voices as another form of instrument like Young Thug does but lacking the charisma and off-the-wall lyricism to make it work. I knew there was a Young Thug feature somewhere on the project on my first listen, and without looking at the tracklist I wondered on more than one occasion if a standard Baby verse was the aforementioned feature – that’s how little of their own identity each of these two carve out here.
This kind of delivery doesn’t complement such standard trap fare on these beats either, the point of Thug’s popularization of it was that it works on some more experimental instrumentals. Before we get to the top 5 single “Drip Too Hard” and the Drake-featuring “Never Recover”, back-to-back at the very end of the project, we have to suffer through 11 of the exact same, copy-and-pasted song of these two disinterestedly slurring their way through a midtempo hi-hat beat and either the same kind of keys or off-kilter synths in each track. I accidentally left the project on shuffle when writing this review and didn’t notice until 4 songs in because the songs are that indistinguishable from each other.
There are a few tracks like “Deep End” where they end up going completely off beat at times – what is that flow on “he can’t even swim he off the deep end?” Baby honestly sounds like he’s reading his lyrics off of a teleprompter and got surprised by a sudden change in what he had to say. On “World Is Yours”, one of the Gunna solo tracks here, the prominent hi-hat roll that had me at least nodding my head drops out right as the chorus starts, a repetitive and off-key melody that’s delivered at a lower energy level for some reason. Not even Thug himself can save the day on “My Jeans”, these two seemingly bringing out his worst tendencies as he dumbs down his personality and delivers some pretty standard bars about money and the like.
Gunna honestly has a solo track here called “Style Stealer”, where he accuses people of stealing his. Gunna wouldn’t be here if he didn’t hop on a giant wave of style stealers – he has nothing distinguishable about himself for others to steal. As previously mentioned, the last two tracks are easily the most enjoyable here. Drake steals the show with his opening verse over a Tay Keith beat on the closer before the talent disparity is made evident as the other two return, while the accelerated energy and faster flows of “Drip Too Hard” are very welcome after all the sleepy trap cuts here.
It’s been difficult to write something that’s the same length as my other pieces because there’s been nothing released this year that’s such absolute sonic wallpaper there’s almost nothing that even stands out to write about. Every time I think we’ve reached the peak of the robotic trap music assembly line, these artists putting out multiple projects of very similar, formula-adherent material each year, something like this comes out and surprises me. Remembering that I have to review a 19-track Quavo album in the near future is not helping matters much. Yeah … yeah this is my first 1/10 of the year.
Favourite Tracks: Drip Too Hard, Never Recover
Least Favourite Track: Style Stealer
Score: 1/10
Uncategorizable alternative duo Twenty One Pilots release their fifth studio album, and first after becoming household names with 2015’s uneven but hugely successful Blurryface. While I’ve often struggled with the duo’s consistency in the past, as they seemingly mashed disparate styles together for no reason other than the fact that they could, Trench sees them take better control of their more outlandish artistic impulses, combining it with the catchy pop songwriting and heart-wrenchingly descriptive and personal lyrics that made them such a success previously. While their mid-song transitions could still use some work, Trench is the best kind of wildly versatile project that somehow works cohesively, and it’s likely their best work yet.
Maryland rapper Logic offers the conclusion to his early Young Sinatra series of mixtapes as his fourth studio album, and the second project he’s dropped this year alone after Bobby Tarantino II. Undeniably skilled and possessing one of the most impressive flows in the game today, Logic’s explosion into the mainstream has also seen him step into an assumed role of changemaker and motivational speaker, not quite backing up the huge ideas he throws around with lyrical substance. On YSIV, he steps back from the preachy and heavy-handed subject material for a bit in his return to the boom-bap sound where he got his start, paying homage to rap history in more ways than one and legitimizing himself in the genre. Of course, many of the things that make Logic so frustrating at times still manifest themselves here, but this is his best work since The Incredible True Story.
Seven years after the previous installment in the series, after endless delays and contract disputes Tha Carter V is finally here. Its undeniable that Lil Wayne is one of the most influential rappers on the modern era of hip-hop, his specific cadence, punchlines and ventures into rock music seen in the wave of both Soundcloud rappers and mainstream superstars today. Although the project is overlong and doesn’t exactly come across as a cohesive album listening experience, some tracks clearly being from a few years ago, Lil Wayne comes through on this project with his best work in a very long time. While we all thought he was falling off, he was just saving his best for his genre-defining Carter series. Despite a few awkward moments, this is the version of Wayne we look back on with nostalgia.
Seemingly capitalizing off of the many new eyes on him in the wake of his feud with Eminem, Midwestern rapper Machine Gun Kelly drops a 9-track EP that includes the now-massive diss track “RAP DEVIL”. Once a prominent force in the indie rap scene, Kelly’s 2017 pop-rap collaboration with Camila Cabello, “Bad Things”, exposed him to a much wider audience. While he certainly skews more hip-hop heavy on this EP, it still pales in comparison to a lot of his early work, especially from a lyrical standpoint. Kelly has seemingly diluted himself into a much more marketable, palatable figure, and while there are still some brief moments here where we’re reminded of what he can do from a technical standpoint, it’s telling that “RAP DEVIL” is one of the best tracks here, and Kelly didn’t even win the battle.
MGK wearing the “Killshot” shirt
Hip-hop/R&B supergroup (or “boyband”, according to leader Kevin Abstract) Brockhampton, fresh off the success of their Saturation Trilogy last year, have had one of the most meteoric rises in popularity in recent memory. Formed through interactions on a Kanye West fan forum, the group certainly emulates his flair for the experimental, blending together abrasive, complex instrumentals, introspective and personal lyricism, and calmer singing performances. Their fourth (but debut major label) album, iridescence, kicks off yet another trilogy as their frantic release pace continues. While it’s easy to pick out the clear best and worst contributors in the 14-member group and there are a few experiments that don’t quite connect, the project throws a gauntlet of novel ideas and adventurous choices at the listener – and surprisingly, most of the chaos comes together to create a degree of cohesion I’d never expect. The group moves seamlessly past the departure of main mic presence Ameer Vann, removed from the group after sexual misconduct allegations. Brockhampton aren’t perfect, but in today’s musical landscape, they’re a very exciting and dynamic force.
The group can be so hyperactive at times that you get caught off guard by the poignant and personal lyricism from a few of the members, especially with something like Kevin Abstract’s verse on “WEIGHT”, speaking openly about his struggles with accepting his sexuality as the track explodes from the orchestral opening into a drum-n-bass breakbeat as other members discuss other “weight” hanging on them since the fame, delving into topics like depression, substance abuse and artistic pressures. It’s a shifting, changing odyssey of a track, Joba’s chopped and frantic vocals sounding like the inner voice in his head as more of a boom-bap beat re-energizes the track as it rushes towards its conclusion.
Lowkey alt-R&B crooner 6lack (yes, pronounced “black”) unleashes his sophomore project East Atlanta Love Letter after the success of his Grammy-nominated debut Free 6lack. Not changing up the formula that worked out for him in the past, 6lack still represents yet another of the scores of alt-R&B artists that rose to popularity in the wake of The Weeknd’s unlikely ascent to pop superstardom, many artists emulating the nihilistic lyrics, somber, moody instrumentals and intentionally emotionless and desensitized delivery of some heavier topics that he helped popularize in the early 2010s. While there isn’t much we haven’t already heard before on this project, the main thing that distinguishes 6lack from his contemporaries is the gravel in his voice and his very open approach to relationships in particular in his lyrics, especially after recently becoming a father. Still, most of this 14-track project fails to capture my attention, lingering in the hazy alt-R&B sludge.
R&B singer/songwriter and one of the most impressive technical singers in the game Tori Kelly finally releases her second studio album after 2015’s Unbreakable Smile, teaming up with multiple Grammy-Award winning gospel artist Kirk Franklin to go in a heavily Christian-influenced direction. Franklin has recently contributed to albums by Kanye West and Chance the Rapper and is credited as a writer and producer on every track here, matching up his always enjoyable brand of jubilant soul to the vocal clinics that Kelly puts on here. While a few of the slower tracks here do extend a little long and verge into the territory of prioritizing the ideology behind the lyrics more than the enjoyability of the song itself, old-school gospel music is a great fit for Kelly’s ridiculous vocal runs, and she certainly shows off her skillset here.
Not much came out this week, so here’s something that’s a lot more popular in my home country of Canada: Pop/reggae band MAGIC!, fronted by prominent pop songwriter Nasri Atweh, drop their third studio album Expectations (didn’t we already have 2 other major albums with this title this year??). The group veers closer to pure pop music than ever before, offering a relatively safe and inoffensive album as their popularity in the rest of the world wanes coming down from 2013 #1 hit “Rude”. Atweh’s voice is still as impossibly smooth and enjoyable to listen to as ever, but Expectations loses a lot of its power through the songwriting and structure here.
Chance the Rapper affiliate and SAVEMONEY Crew member Joey Purp finally delivers his debut studio album, 3 years after exploding onto the scene with his 2015 mixtape iiiDrops. The Chicago rap scene has been thriving in recent years, and Purp maintains his standing as one of the most creative artists from the city with this project, continuing to contrast his blunt and straightforward raps with some of the most innovative and quirky production we’ve heard on a rap album all year. Working with local jazz/funk collective The Social Experiment, the combined efforts make QUARTERTHING one of the best rap projects of the year.
