Rapid Fire Reviews (Nav, Yelawolf, Billie Eilish)

Nav - Bad Habits.pngNav – Bad Habits

A signee to The Weeknd’s XO label and one of the first Punjabi artists to make it this big with North American audiences, Nav’s Auto-crooned trap melodies have been getting more and more attention leading up to the release of his sophomore solo project, Bad Habits. Of course, there have also been no shortage of memes, whether it’s from his poorly mixed contributions to other people’s music or the fact that, at times, it appears that Nav is simply along for the XO ride and has no idea what he’s doing, seemingly zoning out during his public appearances and performances. The unfortunate part is that I’d believe it – once again, Nav is perfectly happy to simply adapt every trend he sees around him and apply his grating, nasal vocal delivery to them as he creates carbon copies of a trap sound that’s already starting to get tiresome. At 16 tracks, this project is hard to get through when he offers nothing that I haven’t already heard done better.

You forget just how much of why Nav’s music can be so unenjoyable is directly attributed to his voice and delivery – the project’s opening track, “To My Grave,” actually has a pretty great beat featuring a triumphant horn section that makes you anticipate what you’re going to get on this project immediately. Until Nav comes in with that shaky, Auto-Tuned falsetto, nasal sound and generic trap lyrics that aren’t saying much of anything and pulls all the focus away. One of the biggest criticisms of his collaborative project with Metro Boomin was that Metro wasted some of his best beats on someone like Nav, and that continues here even though most of the producers on this project are actually a lot less well-known. You really get the sense that Nav must just be a close friend of some member of the XO team, and either has delusions of grandeur or really good connections to have gotten to the spot he has. Half the time on this project it doesn’t even sound like he’s invested in being a musician, like he’s only recording these tracks for the clout and can’t wait to get out of the studio and onto Instagram where he can really make an impact.

Nav sounds bored out of his mind on tracks like “Taking Chances,” one of the many tracks here with more of a creeping, alt-R&B beat that exposes Nav’s awkward songwriting and making him sound all the more sluggish. It’s hilarious when Meek Mill hops on the next track “Tap,” because I couldn’t think of two people with more completely different energies. Meek opens the track with his spastic and excited cadence, then Nav comes on and sucks all the air out of the room, barely staying on the beat. Most of the features here aren’t even that great, but they sound incredible in comparison because it’s such a breath of fresh air to not be hearing Nav’s voice anymore – except of course for the usually reliable The Weeknd, who drops one of his worst hooks of all time onto the track “Price On My Head,” finally finding the notes that are too high for him after pushing the boundaries all these years.

The track “Tussin” with Young Thug is a decent track thanks to Thug and that fun trap-piano instrumental … though it doesn’t mean that Nav doesn’t still completely kill the energy during his verses, even if his singing is probably at its best here. The trap beat on the next track “Snap” is nothing innovative or new, but it’s upbeat and fun and present in the mix, which is enough for it to be one of the better tracks here as well. And while it’s far from an engaging song musically, hearing Nav actually earnestly expressing something that isn’t a trap cliché on “Why You Crying Mama” draws attention and is effective simply because it’s so surprising to hear that he has real emotions. “Stuck With Me” is the only hook on the project that I remembered playing through the album a second time, so again it meets the very low bar for a standout track.

Other than that, though, I really don’t have the energy to try to talk about distinguishable things about most of the other tracks in the back half of this project, everything really starts to blend together in a faceless, soulless wave of modern hip-hop trends.

I’m sure you’ve already read a lot of people criticizing this very line, but Nav saying “what’s the game without me” in a contemplative tone on the track “I’m Ready” is absolutely laughable – truly, what is Nav without the game? He’s never offered something that someone in his immediate circle hasn’t already done in his entire career.

Favourite Tracks: Stuck With Me, Snap

Least Favourite Track: Tension

Score: 1/10

Yelawolf Trunk Muzik III.pngYelawolf – Trunk Muzik III

I’m gonna take my horse to the old town r- wait, sorry, wrong country-tinged rapper. The Alabama rapper and Eminem protégé since signing to Shady Records in 2011 has always embraced elements of the country lifestyle in his work, even if his music stays pretty solidly in the hip-hop lane (with a couple diversions into heavier rock music). Now 39 years old, Yelawolf has been a huge force in the underground game for a while and has released numerous projects in the last couple years. Trunk Muzik III is the first in the series to get the full studio album treatment, and serves as his 5th While Yelawolf’s faster flow is seriously impressive and can usually elevate a track on its own, he’s frequently brought down by some awkward musical combinations of genre and the usual curse that quicker rappers fall victim to – sacrificing lyricism in the name of flow. This project is southern hip-hop through and through, and while it’s usually rather inconsistent, there are a couple highlights to remind us what caught someone like Eminem’s attention in the first place.

While I talk about country-rap making a resurgence years after Yelawolf ventured into the territory, another thing that’s huge right now that you can partially credit to Yelawolf is the resurgence of hardcore aspects in the mainstream from people like 6ix9ine – the way Yelawolf yells at the top of his voice as the album opens seriously reminds me of him. “TM3” is a pretty great opening track that really demonstrates just how great Yelawolf’s flow is over a rumbling bassline that never lets up and a crunchy electric guitar riff. It’s a nice way to get immersed in Yelawolf’s world and probably one of the most impressive technical showcases on the project. It’s been interesting to see how rappers who pride themselves more on their flows and “old-school” rap sensibilities have adapted to the omnipresence of trap music – the best ones usually find a way to incorporate the aspects of it that are undeniably fun while still offering enough variation to maintain their individual artistry, and that’s exactly what Yelawolf does on the track “Catfish Billy 2,” diving into the Migos flow a couple times but breaking away from it for a standout chorus that’s immediately memorable and very fun to rap along to due to that crazy internal rhyme scheme – I even love the way it abruptly cuts off after the final chorus, leaving it ringing in your mind.

It seems like Yelawolf puts in efforts to make his serial tracks always high quality – the piano instrumental and Pimp C sample on “Box Chevy 6” is great too. The soul sample and his calmer demeanor on “Drugs” is another great turn for Yelawolf that allows for more focus on what he’s saying alongside of that catchy fast flow, Yelawolf speaking on his complicated relationship with addiction after his family more or less introduced it to him. The heartfelt track “Addiction” takes this further as Yelawolf contemplates all that he’s lost due to it and his own struggles with beating it. Even on some of the weaker tracks here, Yelawolf’s flow is always a highlight and it’s always engaging to listen to him splice those syllables.

A huge part of Yelawolf’s music has always been more of an embrace of the “Slumerican” lifestyle and the hardcore partying tracks that go along with it, Yelawolf edging closer to his aggressive, screaming flow with less of a focus on his rapping abilities and more of a focus on getting the people who are listening absolutely ready to tear the place apart – these kinds of tracks are where the enjoyability of the project falls off a cliff for someone who’s just sitting and listening to this on the couch. He and featured artist MGK do rap quickly on a track like “Rowdy,” but it’s clear that the true focus is on that aggressive hook and there was less effort put into the structure, just using it more as a party trick than something meaningful. Other songs like generic trap cut “No Such Thing As Free” and “We Slum” are similar.

There are a couple of tracks here that are a strangely inconsistent combination of some of the best and worst aspects of what Yelawolf does that just leave me a little confused. On the chorus of “Special Kind of Bad,” Yelawolf drops into this genuinely stunning, smoky singing voice that he’s never really displayed like this before, with some engaging lyrics, but everything else about the track is pretty unlistenable … I don’t understand why this was placed on a track like this where the rest consists of Yelawolf’s awkwardly sexualized lyrics and hardcore, slower flow, and whatever that modulated effect on his voice was at the end. He actually sings for most of the next track, “Like I Love You,” as well, but the lyrics are similarly far too blunt to be effective. The structures of tracks like these are pretty incredible, they’re just let down by one strongly negative aspect that brings them way down. The hook of “Trailer Park Hollywood,” the no-name features on “All the Way Up.”

The last 5 tracks on the album are all very strong and display the natural skills that Yelawolf has. While a lot of these tracks are brought down by inconsistencies, this is a respectable effort from a veteran in this lane.

Favourite Tracks: Catfish Billy 2, Drugs, TM3, Box Chevy 6

Least Favourite Track: Special Kind of Bad

Score: 5/10

Eilish sits on the edge of a white bed, in front of a dark background. She wears white clothing, while smiling at the camera.Billie Eilish – WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?

Another post, another huge, culturally shifting project that I’m reviewing a couple months after the fact. Looking back on something like this after it’s remained in contention for the #1 spot on the album charts every week since it’s been released is quite the experience. Also, let it be known that I called it, giving one of my rare 10/10 scores to the then-15-year-old Eilish who had released her first EP only two weeks before. Watching her dominate pop culture has been surreal for someone who’s been there from the beginning, and Eilish has now fully arrived with her debut album that takes her eerie concepts and unsettlingly adorable vocal delivery to the next level with a series of immaculately produced tracks, thanks singlehandedly to her brother Finneas (the layering on her voice, though!). The public have spoken – they’re looking for something completely new in a world of peak trap, and this is it.

After a brief intro, the project opens with the stunning track “bad guy.” This song absolutely blew me away the first time I heard it, and now it’s a global smash hit, which is pretty incredible for a song that sounds like this. The minor-key harmonies and layering on her voice sounds like it’s directly out of some kind of Halloween movie, that persistent, menacing bassline interacting with the higher-pitched synth hook and not much else. If there was a way to introduce us to Eilish’s character across the full project, there’s not a much more perfect one. “Duh“. Eilish and Finneas’ absolute command of the best spots of her voice and how to layer them in the most haunting and effective way is a standout tactic across the whole project, and it only serves to make both the bangers and ballads much better. “when the party’s over” might actually be my favourite song on the entire project, and it’s the one that uses the layering the absolute best. Eilish’s range as she ascends during the verses is something to behold, and the ocean of her many vocal tracks supporting the whole thing is an absolute treat for the ears with every tiny nuance and new harmony. The bridge is so powerful and moving, Eilish pouring her heart out about loneliness. “i love you” is another dramatic ballad that pulls a little too strongly from Leonard Cohen’s “Hallelujah,” but her vocals are strikingly beautiful in a similar way.

There are so many little details of Eilish’s music that serve to make the world she’s singing about so much more vivid, especially to a headphone user, since they’re so buried in the mix you’d miss them unless you were really paying attention – as you should be. Whether it’s the sounds of the party as Eilish’s friends slowly kill themselves via substance abuse on “xanny,” that unsettling scraping on the absolute punch-to-the-face of a track “you should see me in a crown” or the ambulances arriving after she climactically jumps off the roof on the heart-wrenchingly tragic track “listen before I go,” (did I mention how powerful – and worrying – it is for a 17-year-old to be singing about all of this?) Eilish makes the biggest effort to make sure her tracks are a cinematic experience. The sound seems to be tailored to the headphone-based experience as well, Finneas’ basslines always at the forefront of the mix and a unique effect where Eilish’s voice rapidly cuts in and out turn her into what I can only describe as an ASMR popstar. The music is designed to give you a physically positive response.

A common criticism of Eilish’s music is how similarly she approaches each one of her tracks from a vocal standpoint, her quiet, near-whisper of a voice a constant across the project, but the way she makes it fit in on all of these different instrumentals is the truly impressive part. “all the good girls go to hell” features a beat that sounds almost as if it’s directly out of the 90s G-Funk movement, but that intense vocal centers it and turns what should be a party track into something much more sinister with her religious themes, like what Jordan Peele did with “I Got 5 On It” in the Us trailer. “wish you were gay,” on the other hand, is another favourite track with a completely different approach, opening like a doo-wop ballad from the 60s as Eilish’s smart songwriting comes into play with the wordplay centered on numbers, before the chorus brings some modern electronic aspects in. When the music cuts out in the climactic bridge and that paper-thin vocal sings “I’m so selfish,” you feel her emotions at their peak when her vocal is at its quietest.

My absolute favourite albums are always deliberately structured to tell a story, and Eilish clearly appreciates the art of creating an album in the same way, as evidenced by the closing track “goodbye.” It’s not much of a track on it’s own, but the way it takes the listener on a reverse journey of the narrative of the album as Eilish sings a line from each of them in reverse order, ending with the original and overarching proclamation, “I’m the bad guy,” is a great way to wrap it up. There are a lot of great little lyrical references to preceding tracks as well.

There are a couple decisions that prevent the project as a whole from being as perfect as her debut EP, like the baby voice on “8” and lack of variation in the slower tracks that bring the project to its end, but this is the kind of self-assured debut you could expect from an artist who’s going to be here for decades to come.

Favourite Tracks: when the party’s over, wish you were gay, bad guy, all the good girls go to hell, listen before i go

Least Favourite Track: 8

Score: 9/10

Advertisements

Rapid Fire Reviews (The 1975, Meek Mill, Rita Ora)

Image result for the 1975 a brief inquiry into online relationshipsThe 1975 – A Brief Inquiry Into Online Relationships

British pop-rock band The 1975’s third studio album is easily their most experimental and ambitious, diverting from the typical straightforward guitar-driven anthems to a diverse and discordant array of genres with central themes of attacking the political landscape and our dedication to social media and technology. I’ve often found that the band has tried way too hard to make a huge statement that isn’t really there in the past, but frontman Matty Healy gets his message across a lot better here for the most part. Despite a couple experiments that don’t quite work out the way the band wants them to and a fair share of fake-enlightened ridiculousness, A Brief Inquiry into Online Relationships is a respectable step forward. I certainly didn’t see anything like this coming from them.

After a brief intro, we’re dropped into the high-pitched guitar riff of “Give Yourself A Try”, perhaps the track which recalls their earlier material the most of any here. A driving rock song, Healy’s voice cuts through the distorted mix as he immediately dives into some pretty dark topics, addressing struggling with finding meaning as he transitions into his 30s, even comparing his life with a young fan who took her own. It’s hard to understand the lyrics at times here when the mixes are so loud. Healy’s voice gets a little buried at times, but most of what he says is very pressing and poetic. The track “Love It If We Made It” has found its way onto numerous year-end lists, Healy singing “modernity has failed us” among a series of blunt and disjointed statements including Trump quotes, depictions of extravagant riches and Internet lingo. Healy pushes his vocals to the brink here – he sounds overwhelmed, breaking down, the song’s title repeated in the chorus as a desperate plea of sorts. The accompanying music is pretty great too – I love the half-time switch-up introduced in the second chorus, adding a funk bassline and some pounding walls of shimmering synth chords.

Sprinkled throughout the tracklisting are these completely unexpected switches in sound. “How To Draw/Petrichor” is a sparse and cinematic track that spans nearly 6 minutes that consists of twinkling orchestral instrumentals and beautifully layered vocals from Healy, ultimately adding an almost drum n bass dance beat – it complements the technological theme well, the digital intruding. One of my favourite experiments the band makes here is the addition of choral, soulful backing vocals on the tracks “Sincerity Is Scary” and “I Couldn’t Be More in Love”. The former is framed by some warm synth-piano chords and that accommodate the harmonies well, Healy toning down his vocals to an intimate and sincere level as he asks “why can’t we be friends?”, while the latter uses them to their full emotional effect, suddenly roaring in after an emotional soul ballad that goes full 90s R&B on the instrumental (there’s even a key change!). The track “It’s Not Living (If It’s Not With You)” is another great experiment, essentially sounding like a classic 80s pop anthem – the chorus melody actually really reminds me of “Heaven Is A Place On Earth”, and it captures the same euphoric high, with some celebratory harmonized gang vocals on the hook.

There are certainly a few experiments in genre that don’t really work out as well, however. The acoustic, folksy ballad “Be My Mistake” is relatively simple and repetitive melodically, and Healy’s penchant for the overtly blunt drops a few ridiculous lyrics into the mix that are all the more evident due to the minimal instrumental. I really didn’t think I’d get a trap beat on an album like this, but there it is on “I Like America & America Likes Me”. Healy’s vocals on the track are processed through some kind of Bon Iver-esque machine, and the tonal contrast, especially as he keeps hitting the same wailing vocal melody in the chorus with an unpleasant amount of distortion on his voice, turns the track into a bit of a chaotic mess. “Inside Your Mind” is another slower track where Healy sounds like he’s putting on a different voice, over-enunciating his words, which just gives me the chills due to the creepy subject material of the track. Healy described it as “wanting to know what your partner is thinking so much that you want to smash their head open to look” – except he takes it to a disturbingly literal level.

As the band has always been, most of this album is pretty self-indulgent, and when they start exercising some of their worst tendencies the project can go off the rails a bit. However, it’s almost as if the world has gotten so much more confusing and ridiculous that some of their typical ways to address it almost fit too perfectly where they didn’t before. This album is certainly nothing if not ambitious, and its high points are pretty incredible.

Favourite Tracks: I Couldn’t Be More In Love, Love It If We Made It, It’s Not Living (If It’s Not With You), Sincerity Is Scary, How To Draw/Petrichor

Least Favourite Track: Inside Your Mind

Score: 7/10

Meek Mill – Championships.pngMeek Mill – Championships

Meek Mill’s Championships is his fourth studio album, and the rapper returns with as much unbridled energy as before. Never afraid to get deeply personal, the project contains quite a few detailed narratives of his experiences in jail, extending it to a criticism of the justice system at large after an FBI investigation into the inappropriate conduct of his judge. While his lyrics and storytelling are always a strength, the album is a bit of a mixed bag standing at 19 tracks and over an hour in length. Meek’s boastful tracks are always fun to listen to when he backs it up with the over-the-top, insatiable delivery that he possesses, but there are more than a few misses where things go on for too long, or a guest vocalist doesn’t quite deliver. Still, there are a fair share of tracks here that are enjoyable for vastly different reasons.

Meek sends a shot at “mumble rappers” on his Phil Collins-sampling “Intro” track, and if anyone is the exact opposite, it’s him. Meek’s voice is always at a full-voiced and expressive shout that’s assertive without veering into the abrasive 6ix9ine territory and assists in delivering both his earnest and emotional life stories and his braggadocio bars. Things pick up for the first time on “Uptown Vibes”, a track that Meek’s energy sends through the roof built on a melodic, Hispanic-sounding trumpet loop and a beat that switches back and forth from aggressive trap to reggaeton – Latin trap artist Anuel AA even shows up to add some Spanish flair to the track. This transitions into “On Me” with Cardi B, and I couldn’t think of a better combination – these two are equivalents in the vitriol with which they attack the mic, and the sinister instrumental allows them each to do what they do best, as unapologetic and unbothered as ever. As much as I can never stand Kodak Black’s voice, “Tic Tac Toe” is another adrenaline shot that introduces another great back-to-back with the track “24/7” with Ella Mai. There’s something about her silky-smooth classic R&B vocals on the chorus complementing Meek’s exuberance. Mai taps into her inner Beyonce, singing a bit of her song “Me Myself & I”, which the track samples.

“What’s Free” is a 6-minute track that represents storytelling Meek at his finest as he recruits label boss Rick Ross and Jay-Z for some extended verses on the meaning of freedom. Meek attacks the judicial system with some slavery comparisons, while Jay-Z shuts the track down with some elder statesman knowledge about keeping his wealth secure and avoiding the injustices. The title track, as well, is a pretty poignant reflection from Meek on the system that holds him down over an extravagant and jazzy classic sample, speaking about his father’s death in a robbery, gun control, and simply trying to stay alive in the violent community. “Oodles O’ Noodles Babies” hits a similar mark with a soulful sample and political talk, but Meek’s technical ability as he rides over a pretty complex instrumental seriously impresses here.

This album definitely would have benefited from some editing down – at a certain point, these three and four-minute tracks with Meek running through lengthy verses of political material with his voice at a constant shout starts to feel repetitive and tiresome to get through – it’s why I enjoy some of the more fun tracks at the end of the tracklisting more than most of them here, I needed a bit of a break (“Stuck In My Ways” has a quotable chorus that you can’t help but love). Meek doesn’t place a lot of emphasis on his diverse instrumentals, all of what he’s trying to convey is done through his words first and foremost – which works, in shorter doses. Some more minimal tracks with heavy subject matter like “Respect the Game” and “100 Summers” come to mind. There was bound to be a few filler tracks here, and they mostly come when Meek loses sight of his strengths. “Almost Slipped” is the first of a couple tracks where Meek tries his hand at singing and only succeeds at coming across as an off-brand Ty Dolla $ign – why remove that immediate, percussive impact of your words? Even “Going Bad”, the much-publicized reunion with Drake after a series of diss tracks, is a pretty lackluster effort from both of them, Drake dipping back into his disinterested flow and a few off-key melodic embellishments while Meek sounds like he’s holding back just a little bit to fit with the lower-key instrumental.

Meek is a serious mic presence and a compelling storyteller, but he’s not the most consistent rapper of all time. There’s a great album hiding somewhere in this tracklisting, but Championships diverts away from what he does best too often.

Favourite Tracks: Stuck In My Ways, 24/7, Uptown Vibes, Oodles O’ Noodles Babies

Least Favourite Track: 100 Summers

Score: 6/10

Rita Ora Phoenix cover.pngRita Ora – Phoenix

It’s surprising that Phoenix is only Rita Ora’s second studio album – after label disputes with Roc Nation and signing a new contract overseas, where she’s always been a lot more popular, her sophomore release comes 6 years after her first. Although its clear that this is more of a collection of songs than a fully defined album, pulling from collaborations, movie soundtracks, and songs that are over a year old at times, for the most part Ora recruits an impressive legion of some of the most tried-and-true hitmakers in the business and succeeds at creating some pretty smart and engaging, if not relatively safe, pop music.

All these tracks were new to me, despite some of them being released long ago – and some being huge international hits away from this continent. Opening track “Anywhere” is one of these, but it’s a great way to kick off this album regardless. Produced by Swedish DJ Alesso, the track evades some of the clichés of the pop song bridge building into the instrumental EDM drop with a nice acoustic transition and Ora’s sincere vocal delivery. The way Alesso chops up her vocals in his electronic chorus is ridiculously catchy. This transitions into latest single “Let You Love Me”, which despite that recent lip-syncing mess at the Thanksgiving Day parade is another well-structured pop track drawing from a more EDM style. The way the music cuts out when she hits the climactic highest note in the chorus before dropping into the heavy percussion of the dance break section is a pretty exhilarating moment, and I’m still not tired of the trend of using those vocoder/Prismizer computerized harmonies either – they sound great at the tail end of the track.

Even when the songwriting and production isn’t as strong, it’s hard not to at least nod your head throughout the duration of the album. These are all uptempo, high-octane pop tracks anchored around the strength of Ora’s voice – she has a surprising amount of power for someone who sticks to the dance-pop lane. The high-energy chorus for a track like “New Look” is puzzlingly short, but it’s great while it lasts. “Your Song”, a track written with Ed Sheeran and his production team, is pretty sanitized and inoffensive, but there’s nothing in it that’s overtly bad – as we progress through the album, the innovation goes down and most of these songs turn into background music, but there’s something in Ora’s delivery that keeps me engaged anyway even if there’s not going to be any awards for creativity here. By the time we get to mid-album tracks like “First Time High” though, the formulas are applied worse and worse and the transition to the electronic drop here is a bit of a mess.

There are a few songs throughout that take me out of the immersion of the album – as innovative as Avicii was, “Lonely Together” was one of his weakest recent tracks, and its placement in such a prominent area here despite already being released on his own album both decreases the quality of Ora’s project and unnerves me a bit for capitalizing on an unfortunate situation. “Summer Love”, a track with UK drum ‘n’ bass collective Rudimental, is another track that was released on another album first and doesn’t fit with the sound of the album at all, completely throwing the flow off. Rudimental themselves have a pretty solidified style that doesn’t switch up much from track to track, and hearing the same reiterated beat that I’ve heard before isn’t as exciting anymore. On the other hand, for a track from a movie soundtrack, the Fifty Shades Freed song “For You” with Liam Payne is actually pretty good. The syncopated and overpowering synth line in the chorus and Ora reaching up to some full-voiced high-notes, as well as the way Payne’s lower register complements and supports Ora so well, continues the franchise’s musical hot streak.

After getting through controversial and clunky mega-collaboration track “Girls”, the album ends pretty strong as well – Julia Michaels’ vocals are always appreciated on “Keep Talking”, a track that she wrote, but closer “Hell of a Life” is a true highlight – I love how the main vocal hook is teased earlier in the pre-chorus and cut off, and the off-kilter guitar pattern is a nice rhythmic switch-up.

Phoenix is a weird amalgamation of tracks from a star with a troubled career trajectory (in North America at least), but there’s enough pop starpower on board to make a few great songs – still, a lot of it is bogged down by filler material.

Favourite Tracks: Anywhere, For You (Fifty Shades Freed), Hell Of A Life, Let You Love Me

Least Favourite Track: First Time High

Score: 6/10

A$AP Ferg – Still Striving

aRap’s court jester A$AP Ferg returns with the follow-up to last year’s underwhelming Always Strive and Prosper album, which featured some questionable collaborations and stylistic diversions that never really worked for him. Still Striving is a return to the form that enabled Ferg to call himself a Trap Lord back in 2013, and with the increased prominence of the genre Ferg is back to reign supreme.

Ferg’s appeal has always been his ecstatic delivery and infectiously ignorant personality, and this combination contributes to an improved, but still very inconsistent project here. Still Striving plays into Ferg’s unique skill set very well at times, as he displays a surprisingly impressive flow, but too often falls back into disjointedness and trap cliches.

The project starts strong, as “Trap And A Dream” hits on everything that Ferg does best. He one-ups Migos on the triplet flow, going completely all-out and never stopping to take a breath. Perhaps his closest contemporary in Meek Mill appears to deliver some energetic bars alongside him. The two are both keeping the antiquated art of punchline rap alive, and they drop some pretty good ones here. The beat is provided by relative unknown Frankie P, but it is easily the best on the whole project, with two separate rhythms overlapping and intersecting overtop of what sounds like Drake’s “Energy” melody on steroids.

Image result for asap ferg

Ferg can drop some lines that are very funny, but not in a conventional sense. There’s something about his delivery and unique choices in what he references that he can make anything sound quotable. Why is it that I smile when he puts emphasis on the wrong syllables in “Rubber Band Man”, with a gleeful “Running this s**t, you can call me u-SAIN Bolt”? I’ll never know.

Ferg’s flow is a lot better than you would expect on quite a few occasions, effortless flipping between triplets and standard flow for some pretty complex rhythms. His voice is almost like a human hi-hat, providing those oscillating trap rhythms himself. He quickly drops two completely different flows on his first two lines on “Aww Yeah”, smoothly dropping in and announcing his presence.

“Plain Jane” is another standout track, as Ferg turns his sing-song flow to the maximum and offers some nice multisyllabic rhymes. Plus, I can always appreciate a good Get Out reference. “One Night Savage” is great for the same reasons, and it just makes me wish Ferg played to his strengths more often on this project.

Still Striving is very reliant on features, and almost none of them try to steal any spotlight from Ferg. There’s a reason why “Plain Jane”, one of only 3 featureless tracks, stands out as one of the best. Ferg is so far in his own lane that there are quite a few people who are hard-pressed to complement his style well. The inclusion of someone like Lil Yachty on “Aww Yeah” just kills the energy, as his laidback style clashes with the more boisterous beat.

It seems like Ferg is aiming for some trendier features here that don’t really work – Playboi Carti’s contribution to “Mad Man” is so empty and antithetical to what Ferg does that I’m surprised it wasn’t cut. There is certainly an increasing trend of presenting ambivalence in trap music, and appearances from these individuals as well as people like Nav and MadeinTYO don’t do any favours, frequently just making the tracks a lot more boring than they need to be.

Image result for asap ferg live

Lyrics can often be a downfall as well, which just shows a need to cut the album down a bit more. Ferg has more than enough ability to craft engaging lyrics for the entire duration of an album, but as it stretches on and he starts relying more on shock value and unnecessarily vulgar lyrics you can feel him running out of ideas. There are a few too many tracks here that don’t turn up the energy as much as a Ferg track really should, and it draws more attention to these lyrical discrepancies.

This lack of polish is quite evident over the course of the whole project, and it starts to make me wonder whether most of these are throwaways that didn’t make the similarly titled parent album. On tracks like “Nasty (Who Dat)”, the hook seems to be tacked on as an afterthought. Ferg’s Auto-Tuned wails might have been better left in the hands of Quavo, who is right there on the same track, and they just kill all the rest of the track’s potential due to how awkward they sound.

Ferg has been an inconsistent figure for a while now, whose genuine talents can be dragged down by his facade of ignorance. It makes for some spectacular feature verses on others’ work, but improvements are still necessary to carry a full album. The potential is there.

Favourite Tracks: Trap And A Dream, Plain Jane, One Night Savage, Rubber Band Man

Least Favourite Track: Nasty (Who Dat)

Score: 6/10