Avicii – AVĪCI (01) EP

AVĪCI (01).jpgSwedish superstar DJ Avicii returns with a brief 6-track EP in the wake of commercially underperforming 2015 album Stories and a retirement fake-out. There isn’t a lot of diversion here from the sound that helped him ascend to worldwide status, which is becoming somewhat outdated in the current musical landscape. However, it is nice to have the original pioneer back, even if the folk roots that he draws from have since fallen out of favour on mainstream radio.

Avicii’s formula is a smart one, and with assistance from features like Rita Ora and AlunaGeorge, his brand of folktronica and catchy drops that sound like they belong on a video game soundtrack could easily insert him back into the public eye. There could be a much greater degree of creativity here, but I can’t deny that these energetic and uplifting tracks do their job effectively.

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The album opens with some acoustic chords and a bouncy bassline, as a pleasant tenor voice starts singing about friendship. We could be watching a guy strumming a guitar at a campfire here. Avicii still definitely knows how to tap into this sentimentality, and there isn’t really anyone else in this exact lane.

I really do have to commend him for how he was able to keep some of the aspects of tracks like “Wake Me Up”, but do just enough to modernize his sound as well, especially on “Friend of Mine”. THe voices aren’t overly folksy, the acoustic strumming cuts out at the most climactic portions of the song. It’s a very intelligent approach.

“So Much Better”, a remix of Swedish singer-songwriter Sandro Cavazza’s track, sees him abandon his style the most and tap into some more current EDM trends – there are some definite tropical house influences here as he attacks listeners in a quieter manner like a Kygo or Cashmere Cat. We get a single main synth and some rhythmic bass stabs, and sometimes that’s all we need. He fits quite well into the newer laid-back style. Cashmere Cat actually appears alongside Benny Blanco for “Lonely Together”, but it doesn’t stand out as much due to Rita Ora’s overly poppy vocals.

“You Be Love”, even though I fully recognize how many of the boxes it ticks on the “overly sugary party track” checklist, gets me to submit all the same. It is the most rhythmic track of all, as Clean Bandit-esque synth-piano chords begin pounding away and a quickly oscillating and high-pitched main synth line activates the confetti cannons and the beginning of the party. Billy Raffoul’s slightly gravelly vocals syncopate well with the rhythm and give it a bit of an added dimension of soul. I was very surprised to learn that the track was written by massive country songwriter Hillary Lindsey, who doesn’t seem like she belongs anywhere near this world but has given us some great stuff in the past.

Despite all this, Avicii seems to have forgotten that the first track that got him any recognition was “Levels”, a completely instrumental track. The instrumental bits really still are the best parts of his songs, and for the most part, they end far too abruptly here.

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The release of energy that the track builds up never lasts long enough and ends up making me resent the gimmicky nature of the remainder of the track. Avicii knows that he can rely on a basic formula of wholesome lyrics and a brief infusion of electronic aspects and coast on it. The AlunaGeorge track is basically entirely this without even getting to the drop – it sounds like a more electronic version of a track like Bruno Mars’ “Count On Me”. That’s how overly saccharine some of this stuff gets, as Avicii uses their childlike voices to maximum effect.

Even on a very short 6-track EP, it feels like Avicii’s old tricks grow tiresome quickly. Buy the time “Without You” comes on and we get the 4th track in a row of a voice with some indie inflections singing a very basic melody over an acoustic guitar, eventually being taken over by a massive synth breakdown that sounds like a same instruments were being used every time, you begin to tire of all of it and that’s a problem for a project so short.

This is really the underlying problem with doing in-depth reviews on EDM music, because so often the album format is not really how these tracks were meant to be consumed. I’m confident in saying I would lose my mind if any of these came on in a social situation.

Ultimately, these tracks are far from my favourite EDM material I’ve heard this year but they meet my expectations for an Avicii project and I respect what he’s doing. This is supposedly the first EP of 3 that will combine into the album, so I’m excited to see if he takes a few more risks later this year.

Favourite Tracks: You Be Love, Friend Of Mine

Least Favourite Track: Without You

Score: 6/10

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